The latest industry news, insight and analysis.
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Reddit has introduced new Lead Generation capabilities designed to help advertisers turn user intent into measurable leads and connect campaign activity more closely with their CRM and sales workflows.
For years, B2B marketing followed a familiar formula: attract traffic, capture contact information, qualify prospects and hand leads over to sales.
Researchers from the University of Turku have developed an explainable AI framework that combines machine learning, SHAP analysis, and customer segmentation to identify which B2B customers are most likely to buy.
B2B traffic is shrinking, but the leads that remain are better. Two recent stories show how startups can adapt, from AI sourcing assistants to pay-per-meeting pricing.
A Milan startup just raised funding for an AI sales system that charges only for meetings that actually happen. Here's what founders can learn from it
Flipkart has acquired a minority stake in TravClan, a global B2B travel technology platform, as the e-commerce company looks to strengthen international holiday offerings across Cleartrip and Flipkart Travel. The financial details of the transaction were not disclosed.
CoBALT, the AI technology company behind REALIZER, has signed a strategic Memorandum of Understanding (MOU) with IBEForuM to expand its AI-powered sales engagement platform across the Asia-Pacific (APAC) region and the Middle East. The partnership was announced on October 5, 2026.
MicroSalt plc reported record revenue of US$1.4 million for the first half of 2026, representing a 67% increase from US$0.8 million in H1 2025. The growth was driven largely by increased bulk B2B sales to food manufacturers.
LinkedIn Sales Connect, held in Bengaluru, brought together sales leaders, marketers and technology experts to discuss how AI, real-time signals and network intelligence are changing B2B sales. The event highlighted a shift away from high-volume cold outreach toward more contextual, relationship-led selling.
Nevari, a UK-based AI-native enterprise infrastructure company, has launched Kassper, a managed outbound sales service designed to help B2B teams generate qualified sales meetings using a combination
The rapid adoption of AI across the UAE is changing how B2B sales organisations approach growth, with companies increasingly moving beyond experimentation and focusing on turning AI investments into measurable revenue outcomes.
